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Why We Believe in Empowering Women and Building a Gender-Balanced World


Why We Believe in Empowering Women and Building a Gender-Balanced World

Gender balance is better for business, it’s better for the world, and it is essential for economies and communities to thrive. It’s also the right thing to do.


As a woman, I might be biased, but I think every day should be International Women’s Day

And it pretty much is at ABLE, which is why it’s such an inspiring company. Of our 87 employees, 81 of them are women, so we’re pretty much living our best Beyoncé life—”who run the world?...”

Celebrating the contributions of women and fighting for a more equal world are at the very core of who we are. Our CEO Barrett Ward has said on numerous occasions, “I truly believe women will heal the world. And if we want to get serious about solutions to poverty, we must create jobs for women and pay them living wages.”

Research would agree.

It is common knowledge in the development community that investing in women is essential for both eliminating poverty and growing the economy. Companies with women in leadership—executive positions, board members—significantly outperform the market average, and increasing women’s labor force participation, business ownership, and productivity could add billions to the global economy. So basically, women are our best resource.

And don’t just take my word for it—that’s straight from The World Bank.

It’s also the right thing to do.

On average, women are paid less than men for the same work, they are often excluded from the formal economy, and they are more likely to work in the highest-risk, lowest-paying jobs.

Moral of the story? The world is not fair, and women have gotten the bad end of the bargain for a long time.

I’m not trying to make light of it or oversimplify, but the reality is that collectively, we’ve got to do better. That’s why ABLE is so committed to fighting for a better workplace for women. It’s why we built Accountable, the system that evaluates the impact of our business on women. It’s why we’re committed to job training programs for women coming out of hard situations, like drug addiction, incarceration, or homelessness. It’s why we’re working to actually measure our impact on women throughout our entire supply chain. It’s why we became the first fashion brand to publish our lowest wages. Because protecting workers—and women in particular—requires thoroughly verified conclusions. That’s the only way businesses or consumers (that’s you!) will have the information necessary to make educated decisions.

Happy International Women’s Day!

Let’s make this effort one that lasts for 365 days, rather than just one ;)

ABLE Social Impact Strategy

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