What is Ethical Fashion?

Does anyone else feel like the words “sustainable” or “ethical” get thrown around a lot these days? It’s hard to know what it really means and what companies are actually doing it right. There’s so much out there, and it can be tricky to navigate.

So we want to help.

As a company driven by a desire to make the world a better place, we’re in a constant learning process ourselves. We get questions all the time about how to build an ethical wardrobe and make ethical purchase decisions. This year our staff decided to make a commitment to shop more ethically in 2019, and as we go on this journey, we want to share what we’ve learned with you.

The first question to ask: What is ‘Ethical Fashion’ anyway, and why does it matter?

Simply put, it’s good for the planet and good for people.

There’s a lot of definitions out there, but this is the essence. We have to think about both sides. A lot of focus is on the planet, which is very important, but we also need to have equal focus on people. These two things are intricately connected, and we cannot effectively address one without the other.

And it matters because fashion plays a pretty big role in the global economy. Fashion employs roughly 60 million people worldwide, and 75% of them are women. It affects communities all over the world. It is also one of the world's largest polluting industries, so making progress in this industry will have ripple effects worldwide.

Another way we think about ethical fashion is both not causing harm / causing less harm (a more reactive approach) and actively working to make things better (a more proactive approach).

Looking through this lens expands our understanding and where we look for solutions. Shoes made out of recycled materials can be pretty cool, but ethical fashion is more than that. And it is a lot easier to implement than you might think.

Here’s a few of the things we’ll be exploring this year:

  • How can we reduce our own consumption? Start with what we have, buy higher-quality statement pieces, shop vintage.
  • What kind of technology innovation is happening in manufacturing?
  • How do we build an ethical wardrobe on a budget?
  • What companies pay living wages and eliminate slave labor throughout their supply chain?
  • How do we shop in a way that contributes to less pollution and water consumption?

We’d love for you to come on this journey with us! Sign up for the ethical shopping pledge and we’ll send you a monthly newsletter with practical ideas you can implement, tips, and how-to guides for ethical shopping.

Sign-up here!

And as a thank you, we’ll give you a $15 ABLE credit to kick off your ethical shopping!



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  • Molly on

    This is really exciting. I heard about this brand on the Rise Podcast today, and I’m honestly so inspired right now to have an entirely different approach to fashion. I’m looking forward to following this blog


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