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Mamuye: The Bag that Changed Our Business


Mamuye: The Bag that Changed Our Business

This bag is a big deal! We are celebrating four years of selling our first leather tote, the Mamuye Classic Tote. Many ABLE fans know this bag as a staple in our leather line-up, but there's a bigger reason why Mamuye is so special to our team. In fact, it was the Mamuye Classic Tote that transformed ABLE from a small scarf company into a lifestyle brand, with products that are manufactured and sold across the world. More importantly, the Mamuye Classic Tote positioned us to achieve our goal of empowering women on a much larger scale.

The Mamuye Classic Tote: Then & Now

To truly understand Mamuye's impact, we spoke with staffers about what life at ABLE was like the day the tote launched.

“The Mamuye Classic Tote has been a staple in our line since 2015. I remember vividly the day it launched; it sold out immediately. Our staff of four sat down and said, ‘Maybe we aren’t just a scarf company.’ The success of the Mamuye Classic Tote propelled us to expand further into leather, buy a local jewelry company, and eventually extend our business to sell shoes and apparel. This tote is the little (big) bag that changed all of our lives and our business."  

- Jen Milam, Merchandising Planning

"We were just four employees working out of a tiny house in 2014! The day the Mamuye launched, it sold out, and we knew we were onto something. We quickly realized we needed customer service help, so the staff became five with the addition of April, who is still here helping customers today. We now have 67 employees (and we are currently hiring up to 17 new positions!)"

Marisa Pardo, Brand Director

The popularity of the Mamuye Classic Tote has been at the foundation of our success as a company. It was the response to this bag that inspired us to design into more elegant, everyday pieces that our customers wanted. At the time of the Mamuye tote launch, we only had two bags in production. Today, we offer 54 different bag designs, with more on the horizon.

A Big Deal Bag Calls For a Big Sale

To date, this is still our best selling style and has created hundreds of jobs around the world. And we hope the thousands of people carrying this tote feel the importance of that when they carry Mamuye--you have tangibly helped with our ultimate goal of ending generational poverty through providing economic opportunities for women.

This bag truly is a big deal.

We are excited to announce that the Mamuye Classic Tote is on sale this weekend--in all six beautiful colors--for just $140 (regularly $178). There's never been a better time to invest in ABLE's iconic tote bag for yourself, or introduce a friend to the bag that exists to empower other women. 

This promotion ends Tuesday, November 13, 2018 at 11:59 Central Time and applies only to the Mamuye Classic Tote. Discount as marked; no code required. No Rainchecks.

We cannot wait to see how much you are loving your Mamuye Classic Tote! Be sure to tag us with #MyAble.

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