Our mission at fashionABLE is creating opportunity and sustainable business for women... providing a way for dignity and hope and independence. But we also know that there are so many women in the world whose opportunity and hope are halted because they are faced with breast cancer. We all know someone who has battled it. Each of our staff members have immediate family members and close friends who have both survived, and lost the battle, to breast cancer. Minka Kelly shares in this fashionABLE video how she remembers meeting a woman in Ethiopia that had turned to the streets to have money to save her sister from cancer. It's a challenge for women everywhere. So in honor of Breast Cancer Awareness Month, we're donating 30% of all sales on the Gebeyew in pink to the Susan G Komen foundation. They're the only organization that addresses breast cancer on multiple fronts such as research, community health, global outreach and public policy initiatives in order to make the biggest impact against this disease. It's a small part we can play in fighting for women.