In the Spring of last year, we ran a design contest with our friends at the ONE campaign and ALT, and the response was overwhelming. There were over 40 designs submitted for last year's contest, and then a portion of those were created in Ethiopia as samples. We then brought them to the ALT conference for a vote. The design that won was by Janette Crawford of Fashion Loves People, pictured with Barrett and Gabby Blair (ALT co-founder). And like all fashionABLE products, the scarf was named after one of the heroic women we work with named Genet. The scarf became one of our most successful designs, with everyone telling us it was a staple in their wardrobe. And it ended up becoming a favorite for everyone from Christy Turlington to Anne V to Marcus Samuelson! We believe the reason it became so popular is because this scarf so beautifully represents the idea of SLOW FASHION: a product that is high quality, made by hand, has a beautiful story, and will be a staple in your closet that you could wear on any occasion. So we're doing it again! We've teamed up with Gabby and ALT Summit to host another scarf design contest, but this time there are going to be a couple of fun twists. Winners will get a free entry to the ALT conference of their choice + $500 credit to spend on your favorite fashionABLE products! We're looking for all kinds of designs, from elegant simple stripes to a more intricate design like the Genet. Will you help us create this product? - Submit your designs to: design(at)livefashionABLE.com by July 24. - Then the top designs will be sent to Ethiopia for samples to be made! - In mid-August, we will all vote online from the finalists. - September 1: The winning scarf goes on sale! We're super excited about how we'll be selling this product. We'll share hints + details as the time approaches. Your name will be attached to the design on all promotion, and you'll be helping to create sustainable business for women in Ethiopia. Pretty cool huh? To get all of the design parameters + details, email: design(at)livefashionABLE.com HOW IT ALL STARTED: This partnership all started when Gabby went on a trip with ONE in 2012 and got to meet some of the ladies who make our scarves! We're so thankful to ONE, and all of the ways they are constantly shedding light on the power of investing in women and lifting them out of poverty -- check out their current campaign for women and girls at one.org/women.
actress & fashionABLE friend Minka Kelly gifts Jimmy Fallon the Genet scarf!
above: model Anne V rockin' the Genet scarf with the Meseret scarf (a design contest runner-up!) below, clockwise from top left: Lauren Bush Lauren, Marcus Samuelsson, Emily Maynard, Christy Turlington