3rd birthday: Day 1 of 3

  {Written by Barrett Ward, founder of fashionABLE.} Hi! I want to cover a few bases in the next 3 days.   Day 1 – the Sale & Video.  Day 2 -  Where we’ve been & where we are going.  Day 3 – The story of a new woman we work with.  Let’s hit it.  Day 1.

Birthday Sale

30% off, the next 3 days, for our 3rd Birthday.  It’s really simple.  As we sell more scarves, more opportunity is created in Ethiopia.  So please help us spread the word. New Video - What Happens When You Invest in a Woman Here are some facts on women in Africa:

- According to the United Nations Development Program Human Development Report, women in Africa represent 52% of the total population, contributing approximately 75% of the agricultural work and producing 60-80% of the food. Despite these statistics, women earn only 10% of African incomes and own just 1% of the continent's assets.

- According to Half the Sky: Turning Oppression into Opportunity for Women Worldwide, women reinvest 90% of their income into their families, while men invest only 30 to 40%.

- Studies show that when women have secure rights to their land, their families’ nutrition and health improve. In addition, women may be less likely to be victims of domestic violence and children are more likely to receive an education and stay in school longer.

Add that up, and you understand why Sheryl WuDunn said “When the history of African development is written, it will be clear that a turning point involved the empowerment of women.” We think that is an important story to tell.   It’s the heartbeat of our organization, to seek and create opportunities for vulnerable women.  But you know what else? – it’s good strategy for ending extreme poverty.  INVEST IN A WOMAN. We are thankful for you making that choice with your voice and your purchase.  Please let us know what you think of the video, and please share it. Talk to you tomorrow, Barrett  


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