We're so excited to introduce to you the Genet Scarf-- a product of the ONE Campaign and fashionABLE's latest partnership. In collaboration with the Alt Summit Community, ONE and fashionABLE crowd-sourced this handwoven Mother's Day scarf in order to highlight the powerful role women play in alleviating extreme poverty.How did it work? ONE Moms took a trip to Ethiopia and the fashionABLE facilities with a bunch of great bloggers, then one of the ONE Moms, Gabrielle Blair of DesignMom, helped facilitate a collaboration between ONE & fashionABLE by hosting a contest at her design conference Alt Summit. Over 60 designers submitted their designs, 12 designs were produced by fashionABLE in Ethiopia, and 4 scarves were voted on. The winning scarf is designed by Janette Crawford— journalist, copywriter, ONE member, and blogger on her site, fashionlovespeople.com. We could not be more excited about the final product: a black & white cross design that makes for a bold, year-round fashion statement. The handwoven Genet scarf is an online exclusive, and we are holding a pre-sale launch today & tomorrow that includes free shipping! Scarves will continue to be on pre-sale until April 19th, when the scarf is officially available. We think this is the perfect Mother's Day gift, don't you?
So go ahead... grab your Genet scarf now!